Dramatic research reveals that a majority of voters are calling for a new political direction: We Need Smith

NEW YORK, NY (July 2, 2014) – A new movement, “We Need Smith” has been announced to stand against the status quo political corruption and to stand for a common sense reform-first platform. This Independence Day will mark the beginning of a challenge to redeem the promise of America, to revitalize the American Dream and to restore the People’s rightful place as the sovereign rulers of America.

Over the past six months, Armada Publishing, a consortium effort led by political and marketing veterans Patrick Caddell, Bob Perkins and Scott Miller, conducted an intense national research project among likely voters of all parties. While, the conventional wisdom of most pollsters and pundits is that our country is hopelessly divided ideologically, the study found the one issue that unites all voters: Democrats, Republicans and Independents, men and women, young and old, Black, White, Hispanic or Asian. Never before have 74% of voters agreed on one point: Before we can take on any other challenge our nation faces, we must fix our corrupt political system and restore the people’s rightful place as the sovereign rulers of America.

The reason they feel so strongly is that 89% of those surveyed felt that political leaders on both sides fight to protect their own power and privilege at the expense of the nation’s well being.  

“In over forty years of studying public opinion research, we have never seen results so startling or so consistent at such stratospheric levels of agreement,” adds Pat Caddell, long-time Democratic political pollster and regular Fox News Contributor. “We recognized this hunger for real change needed a way to express itself, which is how the ‘We Need Smith’ movement was born.”

We Need Smith follows the direction of this unprecedented anger and alienation. A hypothetical candidate, Candidate Smith, was created to take on entrenched Washington elites and to drive a platform of fundamental reform. The study reveals voters uniting at historic levels in support for this candidate as a Senator or as President, no matter what party Smith represents. In a head-to-head-to-head election against Hillary Clinton and Chris Christie, Smith wins in a landslide; getting more votes than Clinton and Christie combined.

• Seventy-five percent or more say they would support this candidate for Congress; and two-thirds or more say they would support this candidate for president.

 In a contest with Hillary Clinton and Chris Christie, Smith won by 55% to 24% and 12%. The voters don’t know the candidate as a personality, but within the context of alienation and contempt, the Smith platform becomes enormously compelling to them.

Despite the importance of traditional issues like an anemic economy, poor job growth, a failed educational system, and a tax system that works for no one, the study shows that it is time to fix the political class. Eighty-three percent of voters believe that our country is now run by an alliance of incumbent politicians, lobbyists, the elite media, big banks, big business, big unions and other special interests for their own gain at the expense of the American people.

"The real struggle for America is not between Democrats and Republicans or liberals and conservatives, but between mainstream America and the ruling political elites," comments Bob Perkins, Former Finance Director of the Republic National Committee and long time marketing and communications executive. “Over 80% of voters believe the ruling political class, both Democrat and Republican, are allowing powerful interests to manipulate the system and loot the treasury for themselves at the expense of every other American.”

“We found that 92% of all voters believe America needs more candidates for office who are ordinary citizens rather than professional politicians,” explains Scott Miller, founder of the Sawyer/Miller group. “Voters want elected officials whose ideology is good old fashioned American common sense.” To capture this sentiment of common sense and honesty, We Need Smith is named after the famous reform-first candidate, Thomas Jefferson Smith, who fought political corruption in Frank Capra’s classic movie, Mr. Smith Goes to Washington.

We Need Smith, found at WeNeedSmith.com, is a gathering place for Americans who desperately want to reclaim their rights as the true rulers of the American government and for citizens committed to a reform platform and are willing to take on the system. The site will also mobilize Americans to demand that political candidates running for office sign a pledge of specific reforms for government in Washington, D.C.  

“While the political elites have purposely divided our nation, the Fourth of July reminds us how we united to seize our own future from the British,” expresses Perkins. “Similarly, We Need Smith aims to unite, showing Americans that they aren’t alone in their frustrations.  No single issue has united all voters like this reform platform.”

“The question is not only what could Candidate Smith do, but what are we all prepared to do together? None of this can get fixed without each and every one of us taking responsibility to do our part,” stresses Caddell. “Will this movement and these findings ignite the next American Revolution? We truly hope so.”

About Armada Publishing

Patrick Caddell, Scott Miller and Bob Perkins are principals of Armada Publishing, a New York-based consulting and research consortium.  Caddell has served as pollster and strategist in numerous Democratic presidential campaigns.  Miller has extensive political experience in both Democratic and Republican campaigns.  Perkins has held senior positions in the National Republican Senatorial Committee and the Republican National Committee.  


1. 75 % agree that, “The U.S. has a two-track economy, where most Americans struggle every day, where good jobs are hard to find, and where the huge corps get all the rewards.”  They want “fundamental changes to fix the inequality in our economic system.”

2. Only 19 % agree that, “The federal government operates today with the consent of the people.”

3. 86 % agree that, “Political leaders are more interested in protecting their power and privilege than doing what is right for the American people.”

4. Only 14% agree that, “Politicians really care about people like me.”

5. 81% agree that, “Powerful interests, from Wall Street banks, to corporations, unions, and political interest groups have used campaign & lobbying money to rig the system for themselves.  They are looting the national treasury of billions of dollars at the expense of every man, woman and child.”

6. 65% agree that: “People like me don’t really have much say about how the government works.”

7. 77% agree that, “Government and big business often work together in ways that hurt consumers and investors.”

8. Only 23% believe that, “The U.S. government is working for the people’s best interests.”

9. 81% agree that, “Political parties do things based on what’s in it for them rather than what really will fix problems faced by our country. Republicans help big corporations while the Democrats help big labor unions. Both are wrong. We need political leaders who will stop helping special interest groups.”

10. Only 26% agree that, “I am confident that future generations in the U.S. will have better lives and a higher standard of living than we have today.”


We Need "Smith"